South Africa. Singapore.

Est. 1999

27 Years. One Through-Line.

Every milestone that brought us here.

1999

The Foundation

Johannesburg, South Africa

Craig Berman and Tyrone Watkins start RCS with one conviction: fix the communication, fix the performance. Not an agency. A builder of frameworks that drive results.

1999

All-Africa Games Opening Ceremony

Johannesburg, South Africa

Creative direction and production for the All-Africa Games opening ceremony. The first major stage. A sign of what was coming.

2003

HiFi Corporation

South Africa

In-store sales presentation systems designed to increase upselling, convert customers to higher-margin house brands, and standardise frontline engagement. Communication at the point of purchase.

HiFi Corp
2004

Standard Bank

South Africa

Strategic communication frameworks for one of Africa's largest financial institutions. Corporate presentation systems designed to align messaging across divisions.

Standard Bank
2005

Absa Wealth Division

South Africa

A bespoke communication framework for relationship bankers in the ultra-high-net-worth segment. Structured presentation models that instilled confidence and differentiated the bank within elite financial circles.

Absa
2005

Whirlpool / Hitachi

South Africa

700 units. R16 million in turnover. Market leadership. Acquired the Hitachi agency, expanded audio-visual across Makro, Game and Dion Wired. Communication precision meets retail execution.

WhirlpoolHitachiMakroGame
2005

Creative Equipment / Talon Tools

South Africa

Direct B2C in-store communication strategy. Product education, brand positioning, structured sales conversion. The result: number one supplier of string trimmers within the Makro stable.

Makro
2006

FIFA World Cup Trophy Reveal

Germany

The world stage. Creative direction for the official FIFA World Cup Trophy Reveal ceremony.

FIFA
2007

BMW, Audi, Toyota

South Africa

Launched three global automotive brands into the South African market. Production, communication, execution.

BMWAudiToyota
2008

Emperors Palace & Sun International

Johannesburg, South Africa

500 performers. One of the largest live production infrastructures in the region.

Emperors PalaceSun International
2010

Media Infrastructure

South Africa

Advertising cubes, in-house radio stations, digital screen networks. Communication infrastructure built from the ground up. Owned, not rented.

2013

Property Development

Johannesburg, South Africa

High-end residential in Houghton Estate, Hyde Park, Atholl. Bespoke architectural identity and refined positioning within Johannesburg’s premium property market.

Pam Golding
2015

Cushman & Wakefield / Broll

Johannesburg, South Africa

Strategic advisory and communication positioning for one of the world's leading commercial real estate firms' South African operations.

Broll
2018

Think Awards

Johannesburg, South Africa

Created and produced the Think Awards, an industry recognition platform celebrating innovation in South African business.

ThinkLab
2020

Cashbuild

National, South Africa

COVID-19 national response. Sanitisation and store decontamination across 400+ stores. Four hours per store. Operational agility under national pressure.

Cashbuild
2021

Broll Auctions & Sales

Johannesburg, South Africa

Complete brand repositioning. Marketing strategy, visual identity, brand narrative and internal cultural alignment. Market positioning renewed.

Broll
2023

The AI Transformation

Johannesburg, South Africa

Liam Webb joins as technology partner. Over two decades of communication science meets AI. The question changes: what if every framework, every instinct, every lesson could be encoded into software?

2024

SmartAlex Built

Johannesburg, South Africa

Three years in the making. 3 million lines of code. An AI-powered communication platform. Voice, WhatsApp, SMS, email. 74 languages. 50+ countries. The playbook became a platform.

2025

Singapore Entity

Singapore

Global structure formalised. Technology entity established in Singapore. The international ambition made real.

2025

LaunchPad Launched

Global

Describe a development, AI builds the website in 60 seconds. Buyers register, units reserve, follow-ups run automatically. From blueprint to sold-out.

2026

The Group Today

Global

AI venture builder and investment group. Three verticals. 74 languages. 50+ countries. One engine. 27 years of building. Just getting started.

Craig Berman

Craig Berman

The Strategist

Tyrone Watkins

Tyrone Watkins

The Creative Director

Liam Webb

Liam Webb

The Technologist

A strategist, a creative director, and a technologist. The rest is history.

That's 27 years. We're just getting started.

For investors, partners, and businesses ready to put AI to work.

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