The Team
Three people. 27 years. One thesis.
Three unique individuals who found each other.
Each with a purpose. Each with a passion.
Co-Founder
Craig Berman
Strategist. Builder. Within the entertainment industry and beyond.
27 years building businesses across retail, entertainment, property, and technology. Craig understands how a boardroom thinks and how communication connects strategy to execution. From Makro to Massmart to BMW, he’s built market leadership in every sector he’s touched. As Mark Lamberti, former CEO of Massmart, put it: ‘A consummate marketer of property and consumer goods. An asset to any company wishing to increase market share.’
Co-Founder
Tyrone Watkins
Creative Director. Producer. Event Management Specialist.
The creative force behind RCS. Tyrone has directed the FIFA World Cup Trophy Reveal, managed 500 performers at Emperors Palace, and produced launches for BMW, Audi, and Toyota. From the All-Africa Games opening ceremony to Sun International’s biggest productions, every experience carries his signature. He builds moments that make people feel something.
Partner
Liam Webb
Technology. AI Architecture & Strategy.
Joined in 2023 and saw what Craig and Tyrone had been building wasn’t just a business. It was a methodology. Three years later, 3 million lines of code later, SmartAlex is real, and growing. The one who took decades of communication science and turned it into software that scales to every business on earth.
What Unites Us
Three unique individuals who found each other. Each with a purpose. Each with a passion.
A strategist, a creative director, and a technologist. Different skills, different eras, different temperaments. But the same conviction: that every business problem is ultimately a communication problem. We proved it by hand for 27 years. Now we prove it with AI.
